Fillers are among the most product-intensive services a med spa offers. Each syringe carries a significant cost, and different products in your menu can have very different costs. Pricing them all the same, or simply matching the clinic down the road, often means some syringes earn far less than others.
Price each product line separately
List every filler you stock with your real cost per syringe after rebates. Price from that cost, not from a single "filler price". A premium product that costs you noticeably more per syringe should not sit at the same price as your entry product unless you deliberately accept a lower margin on it.
Include provider time and commission
Filler appointments take longer than neuromodulators and require consultation time. Count the full appointment time and any commission. For example:
- Product cost: $310 per syringe
- Commission at 15% of a $750 price: $112.50
- Contribution: $327.50, about 44% of price
If the same appointment takes 60 minutes including consultation, contribution per room hour is about $327.
Account for touch-ups and dissolving
If your policy includes a complimentary touch-up, part of a syringe or extra provider time is included in the original price. Track how often touch-ups happen and how much product they use, then build that cost into your syringe price. The same applies if dissolving complications are handled at no charge.
Multi-syringe pricing
Discounts for the second or third syringe are common. They can make sense because consultation time is shared, but calculate the contribution of each additional syringe. If product is most of the cost, a large discount on additional syringes can leave very little margin.
Partial syringes
Decide on a clear policy for partial syringes. Since product, once opened, typically cannot be saved for another client, pricing half-syringes at half price usually loses money.
Checking the market
After you have a cost-based price, compare it with reputable local competitors. If you are higher, make sure your positioning supports it: injector experience, product quality, results, aftercare. If you are lower, test a modest increase.
Review after supplier changes
Filler pricing from suppliers and rebate programs change during the year. Update your cost per syringe whenever they do, and review your price list at least twice a year.
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